Launching at the inaugural edition of Pure Spirit at London’s Earls Court Exhibition Centre from 13-15 February, Next Generation will provide two winning designers with free stands and the opportunity to sell their collections to the 16,000 buyers who are expected to visit Pure Spirit and parent show Pure London. An additional 14 short-listed designers will be invited to exhibit their collections.

Pure Spirit

“Next Generation not only provides these fledgling designers with an essential commercial platform from which they can take real wholesale orders, but it also gives buyers a fantastic opportunity to present their customers with some of the most innovative and exciting collections from the industry’s future talents.” said Pure Spirit event director, Samantha Bleasby.

All Next Generation applications will be reviewed by a judging panel of Britain’s fashion editors and top industry opinion-formers, including leading buyers and designers, before two winners are selected and a further shortlist of fourteen designers are identified.

The Next Generation selection process is open to British and international designers of menswear, womenswear and accessories with an original young fashion focus and the ability to prove they are able to deliver volume-led wholesale orders. The application form can be found on www.purelondon.com.