Rixo in bridal category debut as wedding boom expected post-lockdown

By

Sandra Halliday

Published
Feb 16, 2021

As brands and consumers start to see light at the end of the lockdown tunnel, one segment that should see frenetic activity is bridal, after a year of cancelled and postponed weddings.

And upscale London-based fashion brand Rixo is aiming to ride the wave of pent-up demand with the launch of a new bridal capsule. The label, founded in 2015 by Henrietta Rix and Orlagh McCloskey, is known for its vintage look and has just dropped its new 26-piece collection that has a subtle retro edge with inspiration also said to come from style icons such as Kate Moss and Bianca Jagger.

There are simple slips, an Edwardiana dress, 30s-inspired movie star styles, a jumpsuit, and simple cocktail hour looks with feather-trimmed sleeves and hems. It’s a something-for-everyone collection, although the colour choice is limited (traditional white dominates). Accessories are included, but these are largely vintage one-offs. 

Despite expectations of a surge in demand for bridal dresses, the company has actually been working on the launch for two years with its plans easily pre-dating the pandemic. It had also been planning to open a bridal boutique on Elizabeth Street, but that’s on hold for the time being. However, it’s offering virtual one-to-one appointments with a bridal specialist to support the online launch.