Sarah Bahbah launches fashion brand with sweat suit collection

By

Gabriella Lacombe

Published
Dec 4, 2020

Instagram-famous visual artist Sarah Bahbah has announced the launch of her own fashion brand. 

The brand, 'Lazy Cake', debuts with a collection of colorful sweats bent on "re-defining lazy."  

"Life is all about balance," the brand said on its newly launched e-commerce page. "We believe lazy is a valid, necessary feeling—one that should be embraced like any other. At Lazy Cake, we're redefining what it means to be lazy, and we're empowering each and every person to do the same." 

The top-and-bottom matching sweat sets come in five colors, including bubble gum pink, highlighter green, navy blue, red and black. Each sweater is decorated with cheeky messages—including "I'm not available for the emotionally unavailable" and "wine is the only one I can trust"—that nod to Bahbah's artistic practice of superimposing sumptuous images or model-packed, dialogue-less short films with evocative and quippy subtitles. 

Made in Los Angeles, each sweat suit set is priced at $240 and is available in sizes XS through 4XL. 

"I created Lazy Cake with the motivation to give the middle finger to 'grind' culture," Bahbah said in an Instagram post.

"I'm a badass boss bish, AND I can also be lazy AF. That's what these sweatsuits represent to me. This is my uniform for rest and recovery. When I wear them, I am intentionally giving myself permission to chill the fuck out in whatever way that suits me without guilt or shame. And I hope you do the same."

Pre-order for the sweat pieces is open from now until Dec 14 at lazy-cake.com.