Scarf label Pom to launch clothing collection

By

Shomara Roosblad

Published
Dec 21, 2017

Dutch scarf and accessories label POM, which stands for Piece of Mine, is launching its own clothing collection. The label will showcase the Fall/Winter 2018-2019 collection during several trade shows, including Modefabriek Amsterdam and Premium Berlin.

POM is known for its colorful and detailed prints, which will feature in the clothing collection. The line will focus on modern women.

Founding sisters of POM Amsterdam Liesbeth and Violet Lotgering, said: “We are extremely proud to launch our first fashion collection. Our mission is to make every woman feel good with cheerful, no-nonsense, qualitative fashion and shawls. Our products always combine a little bit of fun, many colours and especially many unique prints.”

POM was founded in 2011. The current range includes home accessories (cushions and blankets); jackets; perfume and of course, scarves. Since its 2011 launch, the brand has collaborated with Dutch companies and organisations including Rijksmuseum, KLM and Dance4Life, amongst others. POM is currently available in more than 750 stores worldwide. The brand also operates its own web shop.