John Lewis’s plan to boost menswear has taken a major step forward with the opening of its revamped Oxford Street, London flagship, with a VIP aspect, styling and grooming advice and a new fitting room approach.
The volume of Black Friday payment transactions in Britain as of 10 a.m. was up 12.5% versus last year, initial data showed on Friday, bringing some cheer to UK retailers in need of a tonic after a troubled year.
The John Lewis (and Waitrose) Christmas ad starring animated dragon Excitable Edgar has scored a hit with consumers with analysis of its impact showing it to be the strongest of its festive campaigns since 2014.
With harsh lessons learnt from past Black Fridays, British retailers are stretching promotions over several weeks, aiming to smooth out consumer demand and reduce the pressure on supply and distribution networks.
John Lewis has unveiled its first-ever joint Christmas ad between its department stores chain and its supermarkets. The creative “tells the story of a little girl and her friendship with an excitable young dragon”.